10. Facebook / Nonprofit Creative Considerations

Swng Productions brought me on board as a collaborator for a 3-minute explainer for Facebook to help them communicate creative best practices to nonprofits working on their platformI was supplied with a script, and it was my job to create, develop, and produce an animated storyline to guide the viewer through the practices. I chose a simple story about a woman working to get dogs adopted, to help showcase the power Facebook holds in connecting groups of like-minded people together. Additionally, the video had to be produced in Facebook’s new company illustration style, which gave me an interesting challenge as well as a chance to explore new techniques.

The entire video came together in a little over six weeks, with four in production.