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︎︎︎Info
Reid Hildebrand


is an

animator/director/editor

based in San Francisco.


Animation —

  1. 2023 Animation Reel

  2. 11/25/21 (Three Days)

  3. Vorhees - “Black Horse Pike”

  4. Sapphire Slows - “Confession”

  5. WhatsApp / Privacy In Your Hands
  6. Healthcare.gov / “Life Happens”
  7. VICE News / The Search for Q
  8. Mike Gravel 2020 / The War on Drugs
  9. Phil Murphy / Parkway
  10. Facebook / Nonprofit Creative Considerations
  11. Fellow Americans
  12. Jumo Health / Roland + Robin
  13. CPTV / Empowered by Parkinson’s
  14. Horizon Bank / Easy Save
  15. Auntie Anne’s / For the Love of Pretzels
  16. Fool’s Gold - “I’m in Love”


Direction —

  1. Caliber

  2. Last Yumishi of Kyoto

  3. Better than Baghdad



Black is work I got hired for;

red is personal work.



Contact me ︎ ︎


Instagram / LinkedIn
Mark

5. WhatsApp / Privacy In Your Hands


‘‘

2022
Adobe After Effects
           
I was hired by agency 3Q Digital to direct a short, easy-to-watch video highlighting WhatsApp’s in-app privacy features. 

I was presented with a script for on-screen text, a loose story outline (we follow a character throughout his day), and a character sketch (Hugo - a man in his 20s) and filled in the narrative, details, and shot list myself. We ended up with a fun, high energy video that depicts the features with an airy effortlessness designed to mimic that of the features themselves.

This video ended up being translated into over a dozen languages for many of WhatsApp’s international markets. Additionally, we made a second version specifically for the Egypt market as video calling is not available in that region.

Sound design and mixing was done by the very talented Harm Eesterhuizen at Zing Audio.















Before entering production, I pitched three different distinct visual directions for the video. Below are the styleframes from pre-production. In each approach it was imperative to create a simple and yet dynamic environment that featured WhatsApp’s very memorable bright green brand color.
Mark

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