8. Mike Gravel 2020 / The War on Drugs


Adobe After Effects/Adobe Photoshop

In honor of April 20th, the upstart Mike Gravel 2020 presidential campaign wanted to put out content that made very clear Gravel’s stance on current American marijuana policy as well as his ideal. I was brought on board to make an animated video as part of the push.

The brief was very loose, with key terms being “authentic” and “ironic in its meaninglessness”. “Like you can't believe you just watched that.” This allowed me to very freely explore a lot of ideas in shots and tones that otherwise might be tampered by strict content guidelines.

This video is a real piece of a presidential campaign real enough to make the Emerson poll. How ridiculous is that?