4. Lyra / This Is Lyra
Adobe After Effects
Upstart sales-management platform Lyra tasked me with creating an animated video that would serve as their debut to the world alongside their product launch. With my writing partner Kelly Hering, a laundry list of features and capabilities was boiled down into a digestible and clear 3-minute explainer that introduced the Lyra platform to potential users. All art assets were created based off of updating-by-the-minute Figma files, standard startup fare but a unique challenge to craft our narrative around.
From a technical angle, this project was very multi-dimensional: a lot of work in 3D space, light character animation with Joysticks’n’Sliders, and even some additional Lottie delivery files that made it in to the platform itself.
In addition to art direction and animation, I also functioned as a producer on this project, an exciting step in my career as an animator. Viewing a project from a thousand feet above invited me to appreciate the many moving parts of video production in a new way, and ultimately led to a video that I’m proud of.
